Why deeptech founders choose Michi over Attio.
Attio is a fast, well-built CRM, and its own positioning is revenue: pipeline, deals, accounts. Most of what a deeptech founder chases before revenue is not a deal at all. It is a grant, a supplier qualification, a pilot with a hospital. Attio can be made to hold those. Michi ships with them.
What each of us is built to hold.
| Feature | Attio | Michi |
|---|---|---|
| Grants workspace, prebuilt | AttioNo | MichiFirst class |
| Suppliers workspace, prebuilt | AttioNo | MichiFirst class |
| Seats on the free tier | Attio3 | Michi1 |
| One credit balance for the organisation | AttioNo | MichiYes |
| A fixed credit price for every AI tool | AttioPartial | MichiYes |
Every row checked against the published material of Attio on 2026-09-05. Working notes: docs/attio-current.md
01
Attio ships no grants workspace, and building one starts at Pro.
Their pricing table runs to 84 rows and carries no grant, supplier, procurement or vendor row. Their agent catalogue is eight agents and every one is a sales motion. This is not a claim that you cannot track grants in Attio: you can, with a custom object, and creating one is Pro at 93 euro per user per month. It is a claim about what arrives already built.
02
You cannot budget a price that moves.
Attio's own worked example puts a daily briefing between 30 and 50 credits, and the range is theirs, because what a run costs depends on the query. Against 100 seat credits a month that is two briefings some weeks and three others, with no way to plan. Michi credits price for every AI tool is a quarter of Attio's AI tool costs, and it prices every tool as a fixed number and prints it on the card before you run it.
03
Attio charges enterprise money for enterprise problems you do not have.
Pro is $69 a seat. Custom objects, the thing you would need to track a grant at all, start at $93. For a two-founder company that is $2,200 a year before anyone has done any work. Michi is $19, every workspace included, and grants are already built. Spend the difference on the round.
Bring the pipelines that are not revenue.
Export from Attio as CSV and import in minutes. Grants and suppliers arrive with a board each.