[ ABOUT ]

道 the path forward

Built by founders, for founders.

Michi exists because the tools most sales teams rely on were designed for SaaS companies selling to other SaaS companies, not for deeptech and healthtech founders navigating long enterprise pilots, multi-stakeholder partnerships, public grants and investor conversations all at once.


[ THE PROBLEM ]

Most tools treat every deal the same.

A name, a stage, a probability. That works if you are selling subscription software. It breaks completely when a single deal might be a three-year NIH or Horizon Europe grant, a hospital pilot spanning two procurement cycles, and a strategic partnership with a pharma company that has seventeen internal stakeholders, all tracked in parallel.

Deeptech founders end up duct-taping Notion, spreadsheets and a generic tool together, losing context every time a meeting happens, every time a team member joins, and every time the strategy pivots. The institutional memory lives in someone's inbox.

Michi fixes this. Purpose-built pipelines for commercial pilots, strategic partnerships, grants and fundraising, each with the fields, stages and metrics that matter for that kind of relationship. One AI layer that reads your real pipeline to write briefs, flag what is at risk, summarise meetings and draft follow-ups. And a security-first architecture that meets the bar your enterprise customers and public funders expect.


[ OUR STORY ]

We built the platform we needed.

Michi was built by the co-founders of a deeptech startup who needed a way to manage grant applications, hospital pilots, fundraising conversations, and supplier contracts in parallel. Every CRM we tried was built for sales reps, not founders. So we built the platform we needed.

Michi is now used by deeptech founders worldwide to manage every relationship that matters — pilots, partners, investors, grants, and suppliers — in one place, with AI that does the busywork.


[ WHO IT IS FOR ]

Four kinds of company, one shape of problem.

01

Deeptech startups

Robotics, materials, quantum, space. You have pilots, partners and funders, and Michi tracks all three at once without conflating them.

02

Healthtech and MedTech founders

Hospital procurement is a relationship game. Michi tracks your internal champions, clinical stakeholders and procurement contacts in one structured view.

03

BioLife founders

Investor roadshows, grant applications and licensing deals happen in parallel. Michi keeps each pipeline clean without losing the signals that cross between them.

04

Climate and cleantech teams

EU taxonomy, Horizon grants, NSF, DARPA, offtake agreements and impact investors. Michi is the only platform that treats a grant pipeline as a first-class object.


[ WHAT WE BELIEVE ]

Four positions, and what each one costs us.

01

Opinionated beats flexible

Generic tools make you build your own system. We made the hard choices instead: the pipelines, the field names and the AI prompts are all deliberate.

02

AI should augment, not replace

Michi AI writes the first draft, reads the deal, flags the risk. The founder reads it, edits it, decides. We will never automate away the relationship.

03

Privacy is the foundation, not a feature

EU-hosted, row-level security, no training on your data, full export any time. GDPR compliant by design rather than by checkbox.

04

Built in public, improved by users

We ship fast and listen faster. Every feature on the roadmap came from a conversation with a founder using the product in production.


[ NEXT ]

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